Exploring the 2016 Visual Identity
Promotional Materials from the Digital Campaign
This section showcases the complete collection of marketing assets developed for the 2016 promotional cycle. Discover the creative process behind each 2016 festival element and explore various components of that year's event branding. This retrospective examines the design journey from concept to completion. Earlier years of our involvement (beginning 2013) will be covered in subsequent publications.
Our annual collaboration with the organization prioritized two key deliverables: the parade banner and retail posters intended for hotel displays. (Though we designed these materials, we never actually encountered them in public use.)
Every visual element for the festival and its promotional campaigns was custom-developed by LogoShock Designs, establishing a cohesive visual identity where none previously existed. Prior to 2013, the event lacked consistent branding or significant public recognition—a transformation achieved through strategic efforts by The Davis Group consulting firm. More details about this organizational partnership will follow in future installments.
Archived Digital Content
(Note: The following links reference an outdated blog no longer actively maintained. Preserved here for historical context regarding marketing evolution.)
- Nation of Honor
- Leadership Profiles
- Event Timeline
- Venue Guide
- Festival Overview
- Previous Contact Details
Parade Banner
(Displayed during Beale Street processions and other municipal parade participations)
Retail Display
(Printed event schedules for physical distribution)
Performance Venue Banner
(Exclusive to the main music stage installation)
Digital Advertisements
(Featured exclusively in 2016 across Memphis Flyer and Commercial Appeal digital platforms)
Broadcast Commercial
(Aired on television networks and YouTube platform)
Continue reading to explore the specialized designs created for event attendees and the comprehensive branding strategy that established the festival's visual identity and public recognition.
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